Keith Westphal is a teeth-whitening entrepreneur from North Carolina who wants to expand his successful business throughout the south, starting with Alabama. Like other non-dentist entrepreneurs, Keith offers his customers a prepackaged teeth-whitening product for as low as $79 and instructs them on how to apply the product to their own teeth. He also provides his customers with a comfortable chair to sit in while using the product, including an enhancing light, which the customers position in front of their own teeth. His company has loads of satisfied customers and he was planning on offering his services to customers in Alabama. But in response to Alabama’s ban on non-dentist teeth whitening, Keith has had to put his plans on hold.