ZeroBrokerFees.com was started by Ed Williams and Frank Mackay-Smith, former mortgage lenders who quickly recognized the power of the Internet to transform real-estate transactions. After earning their stripes at another for-sale-by-owner (FSBO) website, Williams and Mackay-Smith struck out on their own with a business plan geared towards working with discount brokers in addition to providing traditional FSBO advertising.
Williams and Mackay-Smith believe they have struck the perfect combination of do-it-yourself firepower combined with a broad support network of friends in the discount brokerage field. Consumers seem to be responding. In its inaugural year, the small business grossed annual revenues of more than $110,000.