Joyce Osborn Wilson
Joyce has been a pioneer in the teeth-whitening business since 2004. She is also the current president of the Council for Cosmetic Teeth Whitening, an industry group that represents the interests of non-dentists teeth whiteners and opposes efforts by dental boards to monopolize the industry. Before the Alabama Board of Dental Examiners began enforcing its prohibition on non-dentist teeth whitening, her company, Bright White, provided teeth-whitening products to entrepreneurs throughout the state.
Alabama’s prohibition on non-dentist teeth whitening has nothing to do with protecting consumers and everything to do with protecting monopoly profits for dentists.