William Clutter is a college graduate who, like many other Americans, wished to become financially self-sufficient by establishing and operating his own business, rather than working for others. Further, he and his wife wanted a job where they could work together. Mr. Clutter believed that opening his own limousine service would be the answer, after he saw first-hand the demand for such service when he provided shuttle service around Las Vegas for clients of his former employer. He had also talked with numerous limousine drivers who confirmed the high demand for limousine service. He even drove a limousine part-time so he could learn about the industry. Based on these experiences, he concluded that this could be a way to achieve his dream of self-sufficiency.
Mr. Clutter borrowed money to buy his own limousine, purchased a million-dollar insurance policy, and began driving. In addition to providing shuttle service for his former employer, he offered short trips and charter service to the public. He mainly provided service for weddings and proms and rides to and from the Strip and around Las Vegas. He quickly understood that if he continued to provide his high level of specialized customer-based service, he would be able to quit his job, buy a second limousine, and he and his wife could make a good, honest living on their own.