Getting the word out is crucial for any business. And consumers benefit from hearing about the products and services entrepreneurs offer them. Unfortunately, cities and states stand in the way of that mutually beneficial exchange of truthful information. The First Amendment, though, protects commercial speech, and the Institute for Justice fights on behalf of entrepreneurs to uphold the deeply American values of free expression and free enterprise.
- We have won 10 cases defending the free speech rights of small business owners, ranging from gym owners to interior designers. One of these cases was an important federal victory striking down a ban on portable signs. This victory allowed IJ client Dennis Ballen to grow his business, Blazing Bagels, from relative obscurity to a Seattle-area phenomenon.
The First Amendment says that “Congress shall make no law . . . abridging the freedom of speech . . . .” But the U.S. Supreme Court has given short shrift to the speech of entrepreneurs by ruling that commercial speech can be treated more harshly than other forms of expression. As a result, courts too often uphold these kinds of speech restrictions even where there is no evidence that either a problem exists or that the government’s attempts at censorship would correct it.
It is time to end this artificial divide. Through our litigation, activism and strategic research, we seek to ensure that the First Amendment applies equally to all speakers and all messages, whether they are commercial or noncommercial, and that the government must always justify its attempts to keep consumers in the dark.
Commercial Speech Cases

Oklahoma requires vegan products to rewrite their labels to the meat lobby’s satisfaction
Oklahoma requires plant-based meat products to include a massive disclaimer on their label, similar to that seen on tobacco products. IJ is challenging this foolish regulation that does nothing to promote public safety and also violates the First Amendment rights of plant-based meat companies.
Latest Commercial Speech News
Commercial Speech Research

Commercial Speech | Economic Liberty | First Amendment | Food Freedom | Food Freedom
Censorship and Sensibility: Does the First Amendment Allow the FDA to Change the Meanings of Words?
The question of whether the Constitution allows the government to change the meanings of words is receiving renewed interest in the aftermath of the FDA’s announcement that it intends to examine whether it should begin…

Commercial Speech | First Amendment | Occupational Licensing
Putting Licensing to the Test
More Americans than ever need a license to work. But what do occupational licenses actually accomplish? This case study of one such license adds to a growing body of research that suggests this red tape…